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dreamworks & Cartoon Network

“How to Train Your Dragon”
PR & Media Kit

It's not everyday you get to work with dragons. But when you have clients like Cartoon Network, anything's possible.

Promotional Media Kit

For DreamWorks/Cartoon Network's "How to Train Your Dragon" we designed a media kit box for their PR materials, screener DVD, and a toy dragon. The box was based "The Book of Dragons," a key element used by the show's main character.

We produced the large box to make it look like the book used in the TV show. The interior of the box was illustrated with beautiful illuminated manuscript style dragons.


Online Media Kit

To support the show's distinct look and visual elements, we developed an animated website using the book theme from the TV show and PR campaign. The cover opens when you enter the password, and pages flip like real book pages when you click on the website's tabs. The site included show descriptions, videos and downloadable art for media outlet use.