BACK
pop culture marketing

That’s “Mr. Geek” to You.

Con culture. Fandom. Fan art. Fan fic. Even filk. We love it. We're part of it. Heck we even know the difference between Steampunk and Dieselpunk. But we have a few gray hairs, which means we know how to manage projects and do things right.

Dragon Con

Dragon Con Alternate History Track Schedule App

You know that con schedule. The one that uses 6-point type and is as thick as a phone book. You know the one that had the time and room number wrong for the panel you wanted to see? Wouldn't it be great if things could be updated in real time? Now there's an app for that. Or at least there is for the Dragon Con Alternate History Track, and we designed it.


Adult Swim

All the Kids Out of the Pool

Reaching young adults with absurd, irreverent, and bizarre late night programming might sound easy, but explaining why it's cool to adults, not so much. Sure rating help, but getting marketers/advertisers on the same page using the irreverant on-air tone can be challenging. But we got this. We've created B2B marketing materials as well as consumer facing marketing and products that make both sides join hands and sing "Kumbaya." Some people say we get it. I guess we do. Some ask us what our secret is. To be honest, there isn't one, unless "secret" means listening to clients and immersing yourself in their brand.


Fandom

Cartoon Network's “Adventure Time”

Who would have thought whimsical adventures about a geeky boy in a silly hat and his talking-dog best friend would have become what it is. But that's fandom. In some ways pop-culture fandom is the opposite of sports-ball fandom, but we’ve been told there is a Venn Diagram that explains the bizarre (six-fingered) love child where they overlap. Fandom permeates pop-culture "cons" with a blend of personal creativity and adulation of geeky pop-culture characters. We go to those. Not as Star Trek away teams to do an anthropological study of the culture, but as actual fans. We're fans of fandom, fans of many of the fandom franchises, and fans of fans. How meta is that?


SAN DIEGO COMIC-CON

Time to Get Your Geek On

Welcome to geek Nirvana, pop-culture Mecca, cosplay Xanadu. Otherwise known as San Diego Comic-Con International. For over 10 years we've been helping folks like Warner Bros., DC Comics, Cartoon Network, and most recently Adult Swim connect with their audiences through unique branded ComicCon promotions and websites.


Trending

Steampunk

If you want to know what Steampunk is imagine the 21st century, except that the gasoline engine never quite caught on. Now throw in a generous mix of Jules Verne, Georges Méliès, the Tesla/Edison rivalry, fancy men in waistcoats, gun-slinging women in corsets, and airships. Lots of airships. If you can do that, you're more than halfway there. But don't worry, we can help you the rest of the way. Cheerio.


DC Comics

Superman Style Guide

Past versions of the DC Comics Superman style guides were simple brochures. For the new version, DC comics hired us to do something special. Our solution was to create a large style guide based on the "Daily Planet," the newspaper where Clark Kent works.


THE ORIGINALS

Making It Real

When we're not pushing pixels around, we like to get our hands dirty. We've created props for TV, custom-made boxes for marketing promotions, and installations for client events.

For "The Vampire Diaries" spin-off "The Originals" we created steampunk background props for the set.